Posts tagged ‘ratings’

There was a time – in the distant past, when the new kid in the box was CNN –on 24x7x365 with live news and/or video from every corner of the world.  CNN changed how governments and businesses operated.  That was then.  Today CNN is desperate to stay afloat.  VERY desperate. 

The NBC experiment failed.  The attempt to have Jay Leno restore leadership to their badly battered evening lineup – including their affiliated late news shows at 11:00 PM has bombed.  Local stations were planning to drop the show.  Advertising just wasn’t there.  What went wrong?