How Did Jay Leno Lose His Audience?

Posted January 10th, 2010 by Iron Mike

The NBC experiment failed.  The attempt to have Jay Leno restore leadership to their badly battered evening lineup – including their affiliated late news shows at 11:00 PM has bombed.  Local stations were planning to drop the show.  Advertising just wasn’t there.  What went wrong? 

Here’s a hint: the mood of the Nation has changed since 2008.  Back in 2008, and for years leading up to it, – Leno, Letterman, Maher, and that whole pack of late-nite hyenas became wealthy mocking George W. Bush, Dick Cheney, Don Rumsfeldt, our troops, and Republicans in general.   They were a significant factor in swinging public sentiment, and in getting their Man-God Obama elected. 

In 2009 Americans slowly – ever so slowly – awoke from their trance.  Many found they could comfortably turn off the TV and go to bed earlier,  having gotten their news from the internet.  And after all, Jay’s 11 PM replacement just wasn’t that funny or entertaining.  As Americans awoke from their trance – they discovered that their new Man-God Obama was proving to be a disaster.   A full 10% of them were now unemployed, with another 7% under employed.   Nothing funny about that.   Jay came back from his vacation in the 10 PM time slot, – still telling jokes about how old McCain is, and how dumb Sarah Palin is.  The jokes landed like rocks.  So Jay caught on, and actually started to tell Obama jokes.  Some were even funny.  But by now his audience had shrunk to insignificant levels.  Reruns of CSI were doing better.

So Jay heads back to his old 11:33 PM slot.  Will he recapture that old loyal Johnny Carson audience, – or has the mood of the nation turned against all the smart alecks?  Will thinking Americans always look at Jay and the rest of those hyenas – and remember them mocking the honorable men who were keeping us safe from suicidal Islamic barbarians?  How soon before we see Jay exit stage left, hopefully with Letterman to follow?  

   /s/  Iron Mike
   Old Soldier, – old enough to remember Jack Parr!

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